TNL Mediagene關鍵評論網媒體集團搶先啟動TikTok Shop Japan內容電商策略，以集團旗下品牌7NaNatural 強化網紅內容商務策略

• TikTok於2025年6月30日正式在日本推出TikTok Shop，宣告進軍日本內容電商市場，讓企業能接觸到日本TikTok每月高達3300萬^*1  的活躍用戶。
• TikTok Shop允許消費者直接在TikTok應用程式內瀏覽和購買產品，其購買方式包括透過影片和直播。這也為日本企業提供了一個具有吸引力且獲利豐厚的全新電商通路。
• 本集團是首批於日本運用TikTok Shop通路的企業之一，其他幾家大型日本公司和跨國公司也加入了這一行列。第一波優先於TikTok Shop推出的是本集團下的清潔美妝品牌7NaNatural，未來計畫陸續於TikTok Shop上推出更多品牌。
• 本集團的TikTok Shop電商策略，是基於Gizmodo Japan多年來所累積的內容商務經驗與專業能力。

亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布推出其TikTok Shop Japan內容電商策略，率先於平台上推出其純淨美妝品牌7NaNatural的商品（榮獲 ELLE 清潔美妝獎等獎項），並計劃未來於TikTok Shop上推出更多品牌。

TikTok於2025年6月30日正式在日本推出TikTok Shop，宣告進軍日本內容電商市場，讓企業能接觸到日本TikTok每月高達3300萬^*1  的活躍用戶。TikTok Shop允許消費者直接在TikTok應用程式內瀏覽和購買產品，其購買方式包括透過影片和直播。這也為日本企業提供了一個具有吸引力且獲利豐厚的全新電商通路。這項擴展是 TikTok 全球電商戰略重要的一步，為品牌和創作者開啟了與日本消費者互動的全新途徑。

內容電商是一種動態的行銷策略，結合了傳統電商與高品質且引人入勝的數位內容。這種方法為消費者創造了更具吸引力和資訊性的購物體驗，最終帶來比傳統行銷方法更高的轉換率。隨著消費者購物行為日益轉向數位通路與社群媒體，內容電商因其效益顯著且成長迅速，已成為廣告主關注的重點領域。近年來，特別是像TikTok這類短影音內容，對消費者的購買行為產生了重大影響，且已經發展成為一個新趨勢以及透過共享體驗驅動消費的空間。預計僅在美國，TikTok Shop的總交易額就將高達數十億美元。

本集團早已透過旗下媒體品牌Gizmodo Japan積極發展內容電商策略。Gizmodo Japan是日本領先科技與電子設備媒體品牌之一，擁有約50萬名TikTok粉絲數，並利用其龐大的受眾與吸睛的科技產品內容，銷售相關廣告與贊助內容，已建立起成熟的電商操作模式。透過 TikTok Shop Japan，本集團看到結合內容製作能力與網紅行銷網路，在日本快速成長的影音電商市場開創直接獲利途徑的機會。此舉旨在將媒體內容與電商無縫整合，直接瞄準高度活躍於影音平台的 Z 世代，從而建立強大的新收入來源。

本集團共同創辦人暨營運長今田素子（Motoko Imada）表示：「TikTok Shop 在日本的推出，對日本創作者經濟而言是一個關鍵轉捩點，而我們從第一天起就把握這個重大機會。我們透過 Gizmodo Japan 長期深耕內容電商，TikTok Shop 的推出正是這項策略的自然延伸。這不只是新增一個銷售通路，更是打造一種結合我們媒體影響力與直通電商通路的新商業模式，建立一套可擴大且具吸引力的網紅驅動內容電商的策略。」

TNL Mediagene關鍵評論網媒體集團內包括7NaNatural在內的電商業務，隸屬於本集團的Technology business部門。該部門運用先進的AI技術與數據分析，開發並優化整合式廣告解決方案，致力於在零售媒體市場中擴大營收與市場份額。Technology business部門於2024年貢獻了1420萬美元的合併營收，年增率為34%，約占該年度整體營收的29%。

^*1 引用自 TikTok官方公告。截至2024年11月，超過3300萬用戶（TikTok + TikTok Lite）。

關於7NaNatural

7NaNatural是日本純淨美妝品牌，由TNL Mediagene關鍵評論網媒體集團旗下子公司Mediagene Inc.於2022年3月創立。其熱門產品，如多功能彩妝色彩棒，採用 100%天然萃取成分製作，不僅色澤飽和、且兼具保濕效果不黏膩，方便上妝與調整色彩濃淡。品牌也積極致力於解決人們和社會面臨的問題。例如，藉由推出可完全使用完畢的迷你產品，以改善化妝品浪費問題，並以回收再利用使用過的包裝容器，推動永續發展。7NaNatural曾榮獲多項獎項肯定，包括2022年永續化妝品獎包容性設計類別評審獎、 ELLE Clean Beauty Award 2022 Point Makeup Category銅獎，以及於美國舉辦的2023年Own Your Beauty獎金獎。

7NaNatural 官網暨線上商城：
http://nanatural.jp/

7NaNatural  Instagram：
https://www.instagram.com/7.nanatural/

7NaNatural  TikTok：
https://www.tiktok.com/@7.nanatural

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。www.tnlmediagene.com

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com

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Financial Data

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