TNL Mediagene關鍵評論網媒體集團與WOWOW合作擴展宣傳通路,推出將觀看與導購連結的創新模式
2025/06/11
亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團(納斯達克代碼:TNMG,以下簡稱本集團)旗下子公司Mediagene Inc.(以下簡稱Mediagene)宣布,與日本知名付費衛星電視頻道WOWOW株式會社(以下簡稱WOWOW)合作,在本集團旗下社群商務平台CoSTORY上推出全新合作方案「CoSTORY with WOWOW」,這是雙方一項全新的合作計畫。
CoSTORY with WOWOW的推出背景
包含Mediagene在內的TNL Mediagene關鍵評論網媒體集團,早於2024年10月18日與WOWOW簽訂合作協議,旨在推動雙方媒體業務的成長,並共同開發創新前瞻的媒體服務。本次合作將這項推廣方案納入社群商務平台「CoSTORY」中。
我們致力於透過跟不同的媒體結合等多元方式,以全新的內容傳播方式傳遞產品故事和魅力。
關於CoSTORY with WOWOW
這項新推出的推廣方案結合了兩家企業各自的優勢,包括Mediagene在內容電商領域的專業與群眾募資平台CoSTORY的營運能力,以及WOWOW在電視頻道與串流服務方面所觸及的廣大受眾。
「CoSTORY with WOWOW」專案,開啟了將觀看轉化為購買的可能性。此專案將透過Mediagene旗下各媒體與社群平台(每月觸及約3000萬人),加上WOWOW的電視、串流服務以及影音隨選服務所擁有的約230萬筆訂閱服務數。
我們將依據個別商品特性和目標受眾,擬定並實施宣傳計畫,藉此以獲得最佳推廣成效。
關於CoSTORY
CoSTORY是一社群商務平台,用戶可於平台上進行預購或直接購買市場上尚未普及的特殊或限定商品。
CoSTORY官網: https://costory.jp/
CoSTORY Instagram: https://www.instagram.com/costory_jp/
CoSTORY X:https://twitter.com/costory_jp
未來發展
隨著「CoSTORY with WOWOW」的啟動,集團旗下子公司Mediagene將和WOWOW將進一步強化合作,包括共同營運新的社群媒體,共同規劃結合電視廣告與數位廣告的整合解決方案等。進一步推動雙方媒體事業的成長和發展。
關於Mediagene Inc.
Mediagene旗下共有17個品牌,其中包括14個針對不同目標族群的媒體以及3個電子商務服務。其品牌組合涵蓋專為千禧世代提供經濟新聞的 《Business Insider Japan》,專門報導科技趨勢與新產品資訊的《Gizmodo Japan》,旨在以建立多元共融的未來為核心的媒體《Mashing Up》,以及專注於創新科技產品群眾募資服務的 《Machi-ya》等知名品牌。
更多資訊請參閱:https://www.mediagene.co.jp/en/
關於TNL Mediagene關鍵評論網媒體集團
總部位於東京的TNL Mediagene關鍵評論網媒體集團,於2023年5月由台灣的關鍵評論網股份有限公司(The News Lens Co., Ltd.)和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成,為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌,內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、社群商務與創新解決方案,滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱,目前在亞洲擁有約500名員工,並於日本、台灣與香港設有辦公室。
www.tnlmediagene.com
如需進一步資訊,請聯繫集團公關團隊:
E-mail:pr@tnlmediagene.com
Disclaimer
This document is a translation of the Japanese press release issued by Mediagene Inc. for reference purposes only. In the event of any discrepancies between this translated document and the original Japanese version, the original Japanese version shall prevail.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.