TNL Mediagene關鍵評論網媒體集團佈局國際，集團多語系內容策略初見成效：Roomie國際中文版開站一年內突破百萬流量

• 《Roomie 國際中文版》是日本生活風格媒體《Roomie》的中文版本。
• 於2025年5月創下138萬瀏覽量的紀錄。
• 自2024年6月上線以來，成為本集團成長速度最快的中文媒體品牌。
• 這是本集團將既有媒體拓展至新語言市場的多語化策略之一。

亞洲次世代數位媒體暨數據集團 TNL Mediagene 關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布，宣布旗下媒體《Roomie國際中文版》在2024年6月正式上線以來，開站一年內月流量突破百萬。2025年5月達到138萬筆的瀏覽量，成為集團中成成長速度最亮眼的中文媒體品牌。

Roomie國際中文版是一個專注於以「打造舒適生活空間」為主軸的生活風格內容平台，以本集團在日本頗具人氣的媒體品牌《Roomie》為基礎所推出。此版本以繁體中文發行，針對規模龐大的全球華語市場進行在地規劃，亦是本集團主要發展的讀者群之一。在營運的第一年內，該平台迅速擴大了讀者人數與流量指標，展現出集團旗下媒體品牌的強大適應力與需求，同時也驗證了本公司透過多語化策略，能迅速有效地將既有內容成功延伸至其他語言市場的能力。

Roomie國際中文版是本集團媒體與品牌內容事業單位旗下 25 個媒體品牌之一。該事業單位於 2024 年貢獻約 1,370 萬美元營收，年增率達 41%，約占整體營收的 28%。此事業單位亦為 2024 年財務整體表現的關鍵推動力，當年度集團總營收為 4,850 萬美元，毛利為 1,770 萬美元，調整後 EBITDA 接近損益兩平，調整後每股盈餘為負 0.035 美元。該事業單位亦驅動本公司在日本與台灣的市場領先地位。本集團擁有多元且高品質、受歡迎的內容，每月吸引超過 4,500 萬名獨立用戶¹與超過 1.89 億筆數位足跡²，吸引來自全球領先跨國企業及區域強勢品牌等 850 家以上頂尖客戶的廣告投資。

TNL Mediagene 關鍵評論網媒體集團創辦人暨執行長鍾子偉（Joey Chung）表示：「我們看見亞洲市場中的文化融合與數位成長的巨大潛力。日本在文化與生活風格內容方面，長期被視為亞洲的領導者，而我們也確實觀察到亞洲其他語言市場對日本媒體內容的高度需求。《Roomie 國際中文版》的成功正是這股需求的展現，也印證我們能夠迅速且有效地將既有內容擴展至其他語言市場。我們常談論多語化策略，而這就是具體成果之一。此次里程碑讓我們更確認了戰略方向的正確性，也展現出我們的執行力。」

集團共同創辦人暨營運長今田素子（Motoko Imada）補充：「《Roomie 國際中文版》在一年內即突破百萬瀏覽量，對我們而言是一個令人振奮的里程碑。《Roomie》在日本長期為我們的重要媒體品牌，擁有穩定流量與讀者參與度，因此選擇將其拓展為中文版本是順理成章的策略。中文市場規模龐大且潛力十足，是我們的重要成長重點之一，當然我們也看到其他語言市場的機會。我們擁有許多優質的日本媒體品牌，而現在也正是時候將它們帶向更多語言市場。」

本集團未來將持續投入內容在地化、並積極拓展多元的媒體合作夥伴關係，同時透過數據與社群導向的營運模式，加速推動亞洲內容產業的國際化發展。

*1.  獨立用戶數據是依據截至2025年3月31日止，為期12個月的集團統計數據。包括自家公司網站與社群平台（YouTube + TikTok）的月平均獨立用戶數。
*2.  數位足跡則是指每月平均瀏覽次數，是依據截至2025年3月31日止，為期12個月的集團統計數據。

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024, included in TNL Mediagene’s annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS.

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene's financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures.

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.

關於Roomie國際中文版

Roomie國際中文版於 2024年6 月由 TNL Mediagene關鍵評論網媒體集團在台灣推出，延續原日本媒體品牌Roomie的精神，以「從家延伸出的美好」為理念，聚焦居住、美感與日常生活細節等主題。內容涵蓋生活選物、居家空間靈感、家電實測與居家生活習慣分享，兼具實用性與風格品味，提供與現代生活共鳴的質感提案。透過深入的圖文報導與社群互動，Roomie國際中文版成功吸引了關注生活品質的讀者，作為生活風格平台的影響力。

未來將持續以高品質原創內容為核心，啟發更多人重新發現日常生活裡的美好，致力成為深植亞洲、打造讓人感到共鳴的生活風格媒體品牌。
https://www.roomie.tw/

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。
www.tnlmediagene.com

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's CEO. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.