TNL Mediagene關鍵評論網媒體集團於2025年AI策略佈局達成多項重要里程碑，並將於十月舉辦以AI為主軸的INSIDE未來日論壇活動

亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布其在2025年以多語內容翻譯、工作流程自動化，以及AI行為監測等多項核心AI策略佈局，全面提升集團營運效率、擴大多語內容規模並強化商業變現能力，達成重要營運里程碑。

作為本集團持續推進的多語化策略的一部份，集團旗下廣受歡迎且具備成熟商業模式的媒體品牌正逐步進軍新的語言市場，並因應市場需求進行調整。其中，《Roomie國際中文版》與《Business Insider Taiwan》 是近期此多語化策略的重要應用範例。要將一個媒體品牌重新定位並導入到一個新市場裡的過程中，往往需要翻譯、更新數以千計的內容頁面，若仰賴人工執行將極為耗時耗力。為成功實現多語內容翻譯，集團導入自主研發的AI內容翻譯與編輯協作系統，能快速且有效地將內容轉換為第二種語言，大幅降低人力需求。自2024年以來，該系統已協助公司發佈逾5000篇文章。光是在2025年第二季，就產出超過1200篇文章，平均人工編輯時間極少。2025年5月，《Roomie國際中文版》亦有超過 50%的內容源自於此，這也成為集團推動 《Business Insider Taiwan》 上線的核心驅動力。

第二項重要的AI成就是本集團的工作流程自動化策略。我們成功地將AI工具應用於長文溝通、內容創作、口語溝通、人才管理與培訓以及即時通訊等不同面向，以提升組織生產力。這些作法不僅大幅提升了集團內工作同仁的工作效率和溝通品質，也使我們在2025年5月時，集團整體人力密度較去年同期下降約5%，展現 AI 技術在營運降本提效上的關鍵價值。

此外，本集團亦持續強化對AI爬蟲的監控，以把握AI所帶動的流量紅利，包括導入「按爬取次數付費（pay-per-crawl）」的技術與授權協議。集團亦透過分析工具即時辨識機器人活動、判斷流量來源與模式，進一步管理並優化整體媒體的流量品質，協助集團評估內容表現並優化變現策略。於此同時，集團也與精選的第三方平台合作，推動內容合法授權與收益機制，以因應AI生態系的新趨勢。
在AI的推動方面，集團亦持續扮演亞洲AI創新的積極倡議者。於2025年5月與合作夥伴所共同合辦的「2025 Generative AI年會」，該年會被視為亞洲最具影響力的AI活動之一，合計吸引超過1000位現場參與者及2000位線上觀眾。集團也正在籌備將於2025年10月登場的「INSIDE 未來日（INSIDE Future Day）」，該論壇由公司旗下媒體品牌INSIDE主辦，自2019年以來一直是深受市場關注的科技趨勢論壇，聚焦科技與創新趨勢，邀請科技產業的重要人物，包括創業家、投資人與高階經理人出席與會，共同分享他們對未來科技、產業變化與新創趨勢的洞察與經驗。今年的INSIDE未來日將以教育為號召，結合AI科技趨勢、商業應用、國際視野為主軸, 預期吸引超過1000名與會者。

集團創辦人暨執行長鍾子偉（Joey Chung）表示：「生成式AI為媒體產業帶來許多機會，我們很早就開始積極佈局，要讓集團從AI中受益。我們今天宣布的各項策略和成果，是已經努力一段時間的結果。此外，我們也持續優化我們的組織文化和提升整體表現。我們的媒體品牌內容基礎建立在多種不同語言上，讀者也以不同語言閱讀我們的內容，而AI的出現改變了遊戲規則，讓我們能以更流暢且有效率的方式完成這一切。我們選擇重新建構媒體的創作流程、內容發佈和管理方式，以因應AI所帶來的巨大變革。我們的目標是打造一個由 AI 賦能、能與年輕世代共鳴，並獲得全球夥伴尊重的亞洲內容生態系。」

TNL Mediagene關鍵評論網媒體集團2024年度總營收達到4850萬美元，毛利為 1770萬美元，調整後EBITDA接近損益兩平，調整後每股盈餘（EPS）為負 0.035 美元。而集團內的Technology business部門亦運用先進的AI技術與數據分析，開發並專注於優化整合式廣告解決方案，於2024年貢獻了1420萬美元的合併營收，年增率達34%，約占集團該年度整體營收的29%，展現集團自2024年以來致力於以AI驅動商業變現的實質成果。

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。www.tnlmediagene.com

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com
 

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Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene’s annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS. 

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene's financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures. 

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.