TNL Mediagene關鍵評論網媒體集團宣布《Business Insider Taiwan》網站上線，引領國際商業媒體品牌進軍十億華語讀者市場

• 《Business Insider Taiwan》網站已於9月1日正式上線，目標瞄準全球逾十億華語讀者市場。
• 平台以三大原創內容為核心——影音紀錄片、Podcast專訪，以及互動專題報導——特別為 Z 世代與年輕專業族群量身打造。
• 是《Business Insider Japan》成功經驗的延續，該品牌在日本平均每月吸引約670萬名獨立使用者與2300萬次瀏覽量。

• 《Business Insider Taiwan》的推出是公司多語化戰略的一環，將既有成功的媒體品牌拓展到全新語言市場。

   

亞洲次世代數位媒體暨數據集團 TNL Mediagene 關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布於9月1日正式推出《Business Insider Taiwan》全球中文版，是一個以全球逾十億華語讀者市場為目標受眾的專業商業媒體平台。該平台以影音紀錄片、Podcast專訪，以及互動專題報導等三大原創內容為核心，並深入探討全球科技、金融、股市、媒體、經濟、生活、不動產、人工智慧與創新等議題，提供專業的深度報導。

《Business Insider 》是全球領先的新聞品牌，以其對商業、科技、生活與創新的深度報導而聞名。TNL Mediagene關鍵評論網媒體集團多年來透過 《Business Insider Japan》 、以及《Money Insider》、《Tech Insider》、《Life Insider》等媒體平台，與《Business Insider》建立成功的合作關係。這些媒體平台在日本平均每月吸引約670萬名獨立使用者¹  ，並創造2300萬次的瀏覽量¹ 。並透過內容廣編、廣告與聯盟行銷等方式，為集團帶來高度的讀者參與和豐富的商業機會。隨著 《Business Insider Taiwan》 的推出，這些優質品質內容將首次以中文呈現，並結合台灣編輯團隊的在地觀點，提供貼近Z世代與新興專業菁英需求的深度報導。

《Business Insider Taiwan》總編輯林筠騏表示：「我們很高興參與《Business Insider Taiwan》的正式推出，將這個兼具深度與吸引力的商業媒體內容帶給全球華語讀者。我們的使命是，透過精選的國際報導與在地化的獨家觀點，無縫串連商業、科技、生活與創新等議題洞察，同時推出台灣原創專題，讓全球脈動與在地聲音展開對話。」

本集團共同創辦人暨社長今田素子（Motoko Imada）則表示：「在《Business Insider Japan》及相關媒體平台成功的基礎上，我們很自豪今天能將觸角延伸至華語市場，正式推出《Business Insider Taiwan》。我們相信，《Business Insider Taiwan》結合資訊性與趣味性的獨特內容組合，其呈現形式能與全球受眾產生共鳴。此次《Business Insider Taiwan》的推出，不僅代表我們對龐大且具潛力的全球華語市場的重視，也展現了我們集團多語化策略的關鍵環節 —— 透過翻譯並結合在地化內容觀點，將已驗證成功的媒體品牌迅速地拓展到新的語言市場。我們期待打造一個跨亞洲的媒體平台，連結不同世代的觀點，啟發未來的商業創新思維。」

*¹ 資料來源：依據Google Analytics於2024年5月至2025年4月期間所統計之數據，涵蓋網站本身及外部媒體的整體總和。

關於Business Insider Taiwan

提供最新商業新聞、產業趨勢、科技創新與國際財經報導，深入解析全球與在地市場動態，協助全球 華語讀者掌握關鍵商業情報與決策洞察https://www.businessinsider.tw/

Facebook：https://www.facebook.com/profile.php?id=61578196121109 
YouTube：https://youtube.com/@businessinsidertaiwan?feature=shared 
 

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。
https://www.tnlmediagene.com/

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com
 

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