[2022 TNL Media Group Annual Media Technology Conference] The New Era of Marketing Technology: Media Renaissance Brought by First-Party Data!2022/11/02
TNL Media Group will hold its 2022 Annual Media Technology Conference “The New Era of Marketing Technology: Media Renaissance Brought by First-Party Data!” on Thursday, November 17.
As we step into the post-cookie era, do consumers care about who uses their data? Do brand owners care if there’s data that can be used legally? What other data do media technology manufacturers care about? Edward Hsu, TNL Media Group’s new BD Officer said, “We should establish long-term relationships with consumers, use data correctly and reasonably in an environment where consumers approve and are fully aware of, and provide them with a better digital experience.”
TNL Media Group’s innovation with resource integration in media content and marketing technology services have reshaped the value and application of data, bringing innovation to digital media.
Highlights of this event will be linked to products and services developed by TNL Media Group. Participants will experience how cold data can be transformed into content with warmth, go on a marketing journey with data marketing consulting service team through combining content marketing with first-party data, grasping consumption intentions, creative and accurate advertising exposure, and by forging zero-party brand customer data, first-party reader data, to third-party advertising interaction data, all while building empathetic and trusting relationships with our brand partners.
In addition, how does affiliate marketing use data to drive customer experience and initiate revenue growth? Data, AI models and how they form our production strategy will also be introduced. Moreover, in the Taiwanese market where interest in green consumption and sustainable development issues is rising, how should brands prepare themselves? Participants will gain a complete solution combining consumer behavior and meeting environment and sustainability goals.
We sincerely invite you to join us in this rapidly changing digital world, grasp and feel the pulse of the future market with content, technology, and digital power.
The organizer reserves the right to change this agenda. The actual agenda will be announced by the organizer on the same day.
About TNL Media Group
TNL Group is one of the fastest-growing digital advertising, data analytics, and media platforms for the Asian market. TNL was launched in Mandarin, English, and Japanese editions to provide inclusive, in-depth, diverse, and highly influential content for digital readers. It has since expanded and acquired a mobile ad network, big data research company, and launched a data analytics platform. As a result, the group can effectively grasp user information through zero-party, first-party, third-party databases, AI analysis, Martech, and other cross-domain core products. TNL serves the public with news and informed commentary, empowers brands with data, and connects with technology, becoming an essential partner for the digital transformation needs of enterprises. TNL Group consists of nine content brands and eleven subsidiaries, with over 290 staff members in Taipei, Hong Kong, and Japan. TNL Media Group’s existing high-profile investors include North Base Media, an original seed investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, and famed Silicon Valley investor Tim Draper.
For more information, please visit the Group's website