The websites run by The News Lens Media Group feature a variety of contents and cross-industry partnerships. The following outlines the different forms of cooperation in which we seek to ally with a company or media outlet, thus creating a win-win situation and giving our readers a sense of how we are working with another organization.
This is a content area designated for a partner company who would like to communicate its brand image and corporate social responsibility efforts to the readers of The News Lens. All contents in this area are offered by the partner company or the brand content team of the Group’s sales department, and have nothing to do with The New Lens editorial department. The author sections of articles or article titles may be tagged with a brand name, Advertorial, Brand Studio, or an agent-related phrase (TNL Agent, INSIDE Agent, SV Agent, Cool3c Agent, or eld Agent).
These topics are jointly conceived by the brand content team of the Group’s sales department and its partner companies, rather than created by the Group’s editorial department. The author sections of special topic pieces relating to any of these partners, whether they are written by the brand content team or provided by the partners, may be tagged with a brand name, Advertorial, Brand Studio, or an agent-related phrase (TNL Agent, INSIDE Agent, SV Agent, Cool3c Agent, or eld Agent). Some other tags—Ad, Brand Collaboration, Special Project of Commercial Cooperation, Sponsored, or Brand Studio—may also be placed where article titles are listed and above the titles. Any inclusion of information in a special topic piece that is related to an issue previously covered by The News Lens has nothing to do with the partners and is solely written or developed by the editorial team.
This encompasses formal press releases that partner companies provide to the Group’s sales department. These documents are annotated with the brand names of their providers; the author section is tagged with the phrase “up-to-date market news”; and the article titles are tagged with Press Release.
This is a single piece provided by a partner company or the brand content team of the Group’s sales department. The author section of such a piece is tagged with a brand name, Advertorial, Brand Studio, or an agent-related phrase (TNL Agent, INSIDE Agent, SV Agent, Cool3c Agent, or eld Agent). Some other tags—Ad, Brand Collaboration, Special Project of Commercial Cooperation, Sponsored, or Brand Studio—may also be placed where article titles are listed and above the titles.
The branded content, developed by the brand content team of the Group’s sales department, consists of articles focusing on different ways of life and discussing issues that are more accessible. The author sections of such articles are tagged with TNL Brand Studio. If any of the articles makes mention of any brand name or product, it is because the brand content team considers this mention to be appropriate for that article, and it does not constitute embedded marketing. The brand content team operates under the sales department, rather than the editorial department.
This encompasses contents about events or brand collaboration that are provided by partners or developed by the Group’s marketing department. The marketing department has the ultimate right to change and publish such contents, and the partners have no right to review the contents. The author section is tagged with marketing cooperation; the articles are tagged with PARTNERSHIP.