World News Media Congress in Taipei: TNL Mediagene Unveils Integrated Digital Media Tech Solution - TNL Mediagene Experience Studio2023/07/04
The World News Media Congress 2023 has attracted news media leaders from all over the world to Taipei, making its much-anticipated return to Asia after a decade. TNL Mediagene is among the lineup of global media leaders participating in this prestigious event.
The Congress took place at a time of rapid development in AI and digital technology. The gathering focused on not only exploring the future direction of the media but also how AI and digital technology will drive the media industry. As a digital-native media company, TNL Mediagene has devoted substantial resources to exploring AI, digital technology, and the digital advertising ecosystem, creating an integrated digital technology tool for the media known as the “TNL Mediagene Experience Studio.”
TNL Mediagene Experience Studio provides a one-stop MarTech solution with SaaS model for digital content platforms. The service suite includes a collection of first-party data, delivering personalized reading experiences, effective traffic monetization, and innovative use of content management tools. This integrated approach assists both website owners and readers in achieving an enhanced user experience.
A significant component of this solution includes “Inkmagine,” an advanced Content Management System (CMS). Leveraging the power of AI, the system provides content creators with an array of innovative tools, allowing them to generate multiple article headlines with a single click, automatically create summaries, optimize SEO tags for articles, and swiftly compile content in multiple languages, significantly enhancing the efficiency of digital editorial work.
In addition, TNL Mediagene independently developed a Q&A engine called “'AI Ask”. Unlike the common generative AI and chatbot seen in the market, AI Ask combines the advantages of both - in the context of natural language Q&A, it provides immediate answers to visitors’ questions based on site information, and automatically generates more recommended questions and content. In an environment where information is fragmented and fake news is rampant, we firmly believe that AI Ask, which can answer based on facts, is one of the best Martech solutions in this era.
Facing the challenges of big data and profitability, media companies frequently encounter obstacles, particularly in the current global context with an intensified focus on privacy protection. TNL Mediagene has ingeniously created a system that not only fully safeguards the privacy of its readers and listeners but also delivers tailored content that better meets reader needs. This system leverages the power of AI to analyze the interest tags of readers and the text they're currently perusing, subsequently auto-generating pertinent advertising content. This ingenious approach effectively boosts the click-through rate of ads, enhancing profitability. As a result, this system promotes a mutually beneficial experience for readers and brand partners alike.
Joey Chung, CEO of TNL Mediagene, shared insights at the conference about the evolution of TNL Experience Studio and the future of global digital media.”The News Lens journey began as a Facebook fan page, expanded into a group, and ultimately merged with Japan's Mediagene – this journey that has spanned a decade. We've observed firsthand the challenges and struggles of growing digital native media from its infancy to maturity, and the necessary investment and integration of resources in the rapidly evolving digital landscape. The TNL Mediagene Experience Studio is a milestone that encapsulates the group's decade-long experimentations and learnings in content editing and revenue generation. It will serve as a critical tool for TNL Mediagene to tackle the challenges of the AI era. Moreover, we aspire for this tool to elevate work efficiency and profit potential across the entire media landscape.”
“The path of independent media is an extremely arduous one, and the need to uphold the principle of keeping editorial and advertising separate has led us to turn down many potentially profitable opportunities," added Mario Yang, the CCO of TNL Mediagene. "However, The News Lens has been relentless in its pursuit of independent media, and continues to leverage technology to its advantage. With the advent of the AI era, we believe the technology will not replace editors, but instead, it will serve as the most powerful tool for editors.”
For more information, please contact:
Contact: How Wang
Company Phone: +8862-6638-5108 #221
Contact: Street Hung
Company Phone: +8862-6638-5108 #210
TNL Mediagene is one of the largest media and technology conglomerates in Pan-Asia, employing over 560 staff worldwide. It has established 20 media brands in Taiwan and Japan, covering a diverse range of fields including general news, technology, business, sports, and lifestyle, in Chinese, English, and Japanese. The group also operates four e-commerce platforms. With subsidiaries specializing in big data analysis, market research, digital advertising, and integrated marketing, the group leverages over 55 million global users and 200 million page views per month. In Pan-Asia, it combines its media core with technological and data-driven capabilities to become a trusted partner for the general public and businesses in marketing and digital transformation.