Taiwan's Leading Creative Solution Cr.ED Launched in Japan, CTR having Increased by 2.6x

2023/10/05 TNL Mediagene
Mediagene (Headquarters: Shibuya, Tokyo; CEO: Motoco Imada) and The News Lens Co. (hereinafter referred to as TNL), which merged in May 2023, have jointly launched a MarTech solution tailored for the Japanese market: "TNL Mediagene Experience Studio." The inaugural service offered by TNL Mediagene Experience Studio is the creative solution "Cr.ED" from Taiwan.

TNL Media Group is a leading media technology company in Asia with a strong track record in big data and technology development. After the merger, TNL Mediagene combined its technical expertise with Mediagene's Japanese media brand to offer MarTech solutions to the Japanese market through the newly launched TNL Mediagene Experience Studio.

As one of the first products to be launched, TNL Mediagene has officially launched "Cr.ED" in the Japanese market. Cr.ED is a creative generation tool that allows users to easily create interactive ads, which can help to improve advertising effectiveness.

Cr.ED is the largest and most advanced creative digital solution in Taiwan. It provides ready-to-use interactive format generation services that allow anyone to create rich creatives in a short period of time. Cr.ED offers over 40 different ad formats and can be customized flexibly to fit different devices and sizes. In Taiwan, Cr.ED-created creative formats have been used by over 500 clients, including well-known luxury and automotive brands.

In the Japanese market, Cr.ED has been used in campaigns on multiple media outlets operated by Mediagene. Compared  with  traditional banner ads, the best-performing CTR has increased from 3% to 8%, a 2.6x improvement, which demonstrates a significant improvement in advertising effectiveness.

Cr.ED can be used by brand advertisers, advertising agencies, and developers to combine various unique creative formats to provide a rich user experience. Cr.ED can help to improve brand awareness, favorability, and click-through rates by enhancing user engagement.

TNL Mediagene Experience Studio will continue to offer a range of solutions to help advertisers and publishers increase their revenues.
For more information about Cr.ED, please contact us by the below means.

For Japan: https://www.mediagene.co.jp/about#contact
For Taiwan: https://cred.ad2iction.com/

About Mediagene

Mediagene operates a total of 16 brands, including 13 media tailored for specific target communities and 3 commerce services. Our portfolio features 'Business Insider Japan', offering economic news for millennials; 'GIZMODO JAPAN', which covers tech and new products; 'MASHING UP', a community-driven media focused on fostering an inclusive future; and 'machi-ya', a crowdfunding service specializing in gadgets.


About TNL Mediagene

Photo Credit:TNL Mediagene

TNL Mediagene is one of the fastest-growing digital advertising, data analytics, and media platforms for the Pan-Asian market. Commencing with Mandarin, English, and Japanese editions, TNL Mediagene offers comprehensive, profound, and diversified content of significant influence to digital readers. Over time, it has further extended its reach, acquiring a mobile ad network, a big data research firm, and introducing a data analytics platform. This strategic expansion allows the group to adeptly capture user insights through zero-party, first-party, third-party databases, AI-driven analysis, Martech, and other cross-domain core products.

TNL Mediagene serves the public with news and informed commentary, empowers brands with data, and connects with technology, becoming an essential partner for the digital transformation needs of enterprises. TNL Mediagene comprises twenty-one content brands and thirteen subsidiaries, with over 560 staff members in Taipei, Hong Kong, and Japan. TNL Mediagene’s existing high-profile investors include North Base Media, an original seed investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, famed Silicon Valley investor Tim Draper, Japanese digital advertising agency D.A.Consortium Inc. and Yasuyoshi Yanagisawa, CEO of FAN Communications Inc..

For more information, please visit the Group's website.

TNL Mediagene

Asia’s Next-Generation Digital and Technology Media Group, a media and data platform which provides news and commentary on current affairs, business, technology, lifestyle, and sports content. We are an international media group amassing AI digital technology, cross-platform integration, diverse genres, and holistic perspectives. We provide our global readers with contextual, valuable, trustworthy content and services.
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