Enabling CTR to Reach  a Remarkable 2.6-fold Increase, ​Taiwan's Leading Creative Solution “Cr.ED” to Exhibit at “ad:tech tokyo 2023” (October 19-20)

2023/10/12 TNL Mediagene
Mediagene will be exhibiting at "ad:tech Tokyo 2023" from October 19th (Thursday) to 20th (Friday), at booth number B-11. They will introduce the creative advertising solution "Cr.ED", developed by Taiwan's marketing technology company Ad2iction.

“Cr.ED” is the foremost creative solution in Taiwan, outstanding as the largest scale of its kind in the market. Traditionally, the production of rich creative content demands considerable time and manpower. However, “Cr.ED” offers a ready-to-use interactive format that anyone can easily produce contents in a short period of time. When distributed across various media platforms managed by TNL MediaGene, not only was there a noticeable reduction in labor, but the Click Through Rate (CTR) also saw a substantial rise from 3% to 8%, which is about 2.6 times the original rate.

This is the first service of TNL Mediagene Experience Studio, which is launched by Ad2iction, a marketing technology company of TNL Mediagene, the fastest-growing digital and technology media group in Greater Asia. The service focuses on advertising technology services for the Japanese market.

Overview of 'ad:tech tokyo 2023' and Our Booth:

Duration: October 19 (Thu) 9:00 – 18:00, October 20 (Fri) 9:30 – 17:00
Venue: Tokyo Midtown & The Ritz-Carlton (Address: 9-7-1 Akasaka, Minato-ku, Tokyo 107-0052)
Organized by: Comexposium Japan Co., Ltd.
Official Site: https://adtech-tokyo.com/ja/
Our Booth: Tokyo Midtown Hall B1 Floor Hall B​2​

At the venue, we will conduct a demonstration where attendees can experience “Cr.ED” firsthand.

With over 40 advertising formats and the flexibility for customization, we invite you to visit our booth and experience the capabilities of “Cr.ED”.

For more details about “Cr.ED”, please inquire using the form provided below: 

About Mediagene

We operates 16 brands, including Business Insider Japan, a business media for millennials; GIZMODO, a technology and product information media; MASHING UP, a community and media that aims to open up an inclusive future; and Machi-ya, a crowdfunding service for technology products. We offer 13 media and 3 e-commerce services for different target communities.

About TNL Mediagene

TNL Mediagene is one of the fastest-growing digital advertising, data analytics, and media platforms for the Pan-Asian market. Commencing with Mandarin, English, and Japanese editions, TNL Mediagene offers comprehensive, profound, and diversified content of significant influence to digital readers. Over time, it has further extended its reach, acquiring a mobile ad network, a big data research firm, and introducing a data analytics platform. This strategic expansion allows the group to adeptly capture user insights through zero-party, first-party, third-party databases, AI-driven analysis, Martech, and other cross-domain core products.

TNL Mediagene serves the public with news and informed commentary, empowers brands with data, and connects with technology, becoming an essential partner for the digital transformation needs of enterprises. TNL Mediagene comprises twenty-one content brands and thirteen subsidiaries, with over 560 staff members in Taipei, Hong Kong, and Japan. TNL Mediagene’s existing high-profile investors include North Base Media, an original seed investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, famed Silicon Valley investor Tim Draper, Japanese digital advertising agency D.A.Consortium Inc. and Yasuyoshi Yanagisawa, CEO of FAN Communications Inc..

For more information, please visit the Group's website.

TNL Mediagene

Asia’s Next-Generation Digital and Technology Media Group, a media and data platform which provides news and commentary on current affairs, business, technology, lifestyle, and sports content. We are an international media group amassing AI digital technology, cross-platform integration, diverse genres, and holistic perspectives. We provide our global readers with contextual, valuable, trustworthy content and services.
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