Mediagene Boosts Sales by about 125% Year-Over-Year on Amazon's Black Friday, Leveraging Its Popular Web Media Platforms like GIZMODO JAPAN and ROOMIE2023/12/26
Even as the COVID-19 pandemic subsides and consumer interest shifts from online to offline, we believe that this high sales outcome largely root from our ability to deliver digital content that encourages our readers’ online purchasing behavior. .
The Commerce Business of Mediagene
Our media outlets like 'GIZMODO JAPAN', 'Business Insider Japan', 'Lifehacker Japan', and 'ROOMIE' attract 30 million monthly visitors who are highly motivated and enthusiastic buyers.
We have long focused on our commerce business that connects products and services with readers through stories that leverage the context of each media outlet, evoking empathy and inspiring more purchasing behavior from our readers.
The current commerce business of our company extends beyond commerce using media content. It includes operations of EC platforms for crowdfunding and social commerce, management of e-commerce shops, development of original products, and various forms of business in the Direct-to-Consumer (D2C) sector.
Regarding the business expansion in Mediagene's commerce business:
- E-commerce operations leveraging media assets.
- D2C (Direct-to-Consumer) business and business support.
- Sales support using platforms like Amazon and Rakuten.
- Joint product development with manufacturers and product development based on in-house planning.
- Partner development in content commerce.
- Product sales utilizing the social commerce platform 'CoSTORY'.
- Product sales and test marketing using the crowdfunding platform 'Machi-ya'.
- Planned product deployment in the Taiwan market.
*Amazon is a trademark of Amazon.com, Inc. or its affiliates.
(Note: The sales figure includes the pre-sales from November 22 to 23, 2023, and the Amazon Black Friday event from November 24 to December 1, 2023.)
We operates 16 brands, including Business Insider Japan, a business media for millennials; GIZMODO, a technology and product information media; MASHING UP, a community and media that aims to open up an inclusive future; and Machi-ya, a crowdfunding service for technology products. We offer 13 media and 3 e-commerce services for different target communities.
About TNL Mediagene
TNL Mediagene is one of the fastest-growing digital advertising, data analytics, and media platform for the Pan-Asian market. Established with Mandarin, English, and Japanese editions, TNL Mediagene offers comprehensive, profound, and diversified content of significant influence to global digital readers. Over time, it has further extended its reach, acquiring a mobile ad network, a big data research firm, and introducing a data analytics platform. This strategic expansion allows the group to adeptly capture user insights through zero-party, first-party, third-party databases, AI-driven analysis, Martech, and other cross-domain core products.
TNL Mediagene serves the public with news and informed commentaries, empowers brands with data, and connects with technology, becoming an essential partner for the digital transformation needs of enterprises. TNL Mediagene comprises twenty-one content brands and thirteen subsidiaries, with over 560 staff members in Taipei, Hong Kong, and Japan. TNL Mediagene’s existing high-profile investors include North Base Media, an original seed investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, famed Silicon Valley investor Tim Draper, Japanese digital advertising agency D.A.Consortium Inc. and Yasuyoshi Yanagisawa, CEO of FAN Communications Inc..
For more information, please visit the Group's website.